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I have accomplished a diverse range of achievements, including launching 12 devices, branding 14 assays, executing 5 acquisitions, naming 5 devices, spearheading one corporate rebrand, and earning 14 awards along the way.

I'm a Brand Creator and Strategist based in San Diego. An adept problem solver with a keen eye for identifying challenges and uncovering opportunities, I specialize in devising creative strategies to address unique problems and differentiate solutions.

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